daylight saving

  • Daylight Saving, Clocks, And You

     

    Twice a year approximately half of the populated world gets to experience time travel. That's right, it's Daylight Saving Time. Primarily celebrated in North America and Europe, this strange tradition has become a hot topic for weekend sleepers and sunshine enthusiasts alike. And twice a year the internet is flooded with articles explaining why we observe this time-hopping ritual. Is it for humankind to experience the raw power of dominion over the unstoppable surge of time? And what does it have to do with cows? The answers may surprise you.

    As we approach the beginning of the 2019 Daylight Saving Time season it is important to remember that there are multiple perspectives in the debate over whether or not we were meant to meddle in the affairs of clock setting. Proponents argue that the time change is necessary and beneficial as it extends daylight time for productivity. This includes the promotion of fitness activities and lifestyle choices to improve personal lives beyond the winter months practice of sitting in a dark room and chipping away at your Netflix queue. Meanwhile, detractors will point to the negative health benefits of disrupting our natural circadian rhythms as well as the technological problems that arise from computer and mechanical devices with scheduled event cycles.

    Like most topical issues, though, everyone enjoys the benefits while complaining about the disadvantages--to the point where no one really wants to do anything about it. That's the way it is, so let it be. Losing an hour of sleep in the spring is unfortunate. Long summer days are great. Getting back an extra hour of sleep in the autumn is also great. There is an impressively thorough Wikipedia page that explores all of this. Really, there is no need for countless media outlets to revisit this topic ad nauseam, bi-annually, ad infinitum.

    So instead, let's talk about clocks. You got 'em? At this point doesn't pretty much anyone who has access to read this article also have a cellular device with a clock in it? And every consumer grade computer has a clock in the corner. We are so connected to time. Fashionistas still enjoy wearing a wristwatch--a metaphorical shackle; a not-so-subtle display of our bondage to the fourth dimension of existence. But clocks look nice too. They can be examples of avant garde design and also expert craftsmanship.  Picture, if you will, a towering grandfather clock with intricate mechanisms all working in conjunction to accurately track an abstract concept, all while housed in an encasement of fine hardwood that has been shaped, fitted, finished, and polished to make a statement piece of furniture.

    Consider, then, a cuckoo-clock. They take the mechanical workings of a clock and extend functionality to celebrate the demarkation of each hour with an elaborate display of miniature automatons re-enacting some bucolic scenario beneath the chirping of a wooden bird ceremoniously erupting from his hollow-hole with unfailing regularity. The artistry applied to these timepieces can be truly inspirational.

    Then there are also the clocks of scale which tower above the land in literal towers. They are timepieces for the village often with chimes playing beautiful songs. From Big Ben to the Rajabai our monumental creations loom above us with the constant reminder that, yes, the time is now.

    Finally, with all this talk of clocks it would be a wasted opportunity to neglect to mention our fabulous array of customizable promotional clock products. We carry elegant time pieces for the executive desk as well as attractive international travel clocks. Order in bulk and customize with your brand logo to let your customers know that you value their time. Set one on your desk and count the tick-tock-tick-tock as the minute hand inches toward the magic number that you hold in your head. The number that will release you back into the world to endeavor upon enterprises of your own design.

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